Saturday, January 3, 2009

Mining e-waste: The New Gold Rush?

From April 2007 to February 2008, the city of Odate, Japan
gathered about 17 tons of e-waste (according to a report from Harufumi Mori in Japan's Asahi Shimbun newspaper). The gadgets collected range from broken appliances to hair dryers to cell phones -- all too small to fall under the scope of recycling laws in Japan. By putting collection bins outside supermarkets and community centers the city diverted small electronics from landfills and turned their e-waste into cash.

After looking through just over one-third of the waste, Mori reports that Odate might find as much as half a kilogram of tantalum, one kilogram of gold, and as much as 4 kilograms of silver and palladium. All of this in less than one year of collections in a city of 80,000 in a country with over 127 million residents. Imagine what a city the size of New York, Chicago, or Los Angeles could recover?

The United States generates more e-waste than any other nation, according to the Environmental Protection Agency. Some of that waste is recycled. For example, steel, aluminum and copper are often stripped from outdated machines and reused in newer models.

But even recycled parts come at a price. An estimated 50 to 80 percent of e-waste collected in the United States for recycling is exported to areas such as China, India or Pakistan, where workers taking apart the old machines are handling toxic chemicals that can pose serious health problems.


Some manufacturers are beginning to assume greater responsibility for what happens to their products after they become obsolete. For example, Dell, Hewlett-Packard, Gateway, IBM, and Sharp have programs to collect old computers, monitors, televisions, and other electronics.
Japan and the European Union have adopted progressive e-waste recycling laws. The European parliament approved legislative mandates to require manufacturers to cover the recycling and collection costs for their own take-back programs.


Europe's Restrictions on Hazardous Substances (RoHS) directive and Waste Electrical and Electronic Equipment directive are setting the global standard for computer recycling. Under the RoHS initiative, any manufacturer who wants to do business in Europe has to produce lead-free products.

The Computer Report Card from Silicon Valley Toxics Coalition says that some U.S. companies have a double standard when it comes to recycling. While some companies have implemented recycling policies in the European Union and Japan, where such programs are mandated, they've yet to do so in the United States.

Our favorite resource for recycling information is Earth 911 - your one-stop shop for all you need to know about reducing your impact, reusing what you’ve got and recycling your trash. Earth 911 was founded in 1991 and started off as a hot line for recycling. It has grown into a mature, intelligent and attractive site. They also maintain a bilingual hot line, 1-800-CLEANUP.

The Earth 911 recycling database can help you find over 100,000 recycling locations across the country. With information provided by local governments, industry insiders, organizations and everyday consumers, you can recycle hundreds of products from packing peanuts to computers.

Let one of your goals for 2009 to be learning the four R’s: (From Earth 911)

Reduce: Waste reduction is the process and the policy of reducing the amount of waste produced and ultimately disposed. Waste reduction or waste minimization, also known as source reduction, is simply reducing waste at its source. In the waste management hierarchy the most effective policies and processes are mentioned first. Waste minimization is also strongly related to efforts to minimize resource and energy use. The fewer materials used for the same production output means that less waste is produced.

Reuse: When you use an item more than once, it is called reuse. Conventional reuse is where an item is used again for the same function, like when you refill a coffee cup instead of throwing it in the trash. It is also reuse when an item is reused for a different purpose, like when you use a 2-liter soda bottle as a seed-starter greenhouse.

Reuse helps the planet, but it also saves money. Today’s consumer is becoming more aware of environmental concerns and this awareness is gradually changing business and government policies, and consumer attitudes about what the convenience of a disposable society is really costing us.


Recycle: Recycling is the processing of making used items into new raw material. Recycling conserves our natural raw material resources, and typically uses much less energy. Saving energy means that smokestack emissions of greenhouse gas and other pollutants like mercury are reduced at the power plant, and our energy sources are not depleted as quickly. Recycling is critical to today’s waste management programs.

React: Conscientious Earth citizens have the ability to learn about the right things to do. After you learn, get out of your chair and actually do something about it: React! Make today the day YOU start to do something about it.

Until next time…become the change you imagine.

Tuesday, December 16, 2008

I'm Dreaming of a Green Christmas

Christmas does not have to be a burden on the environment. With a little effort and imagination, we can reduce the environmental impact of the holiday season. Here are some ideas to help celebrate the season while caring for the earth:

Food & drink at Christmas
1. Buy local, seasonal, winter vegetables (these include sprouts, carrots, cabbage, leeks, onions, parsnips, and potatoes).
2. Support your local farmers' market (visit Local Harvest to find out your nearest farmers' market )
3. Look for meat from traditional breeds of sheep, beef or poultry, raised naturally and locally. Ask your butcher about the history of the animal. If you choose a bird opt for free-range organic or even try an alternative like goose.
4. If you can't buy local, buy fair trade products such as fruit, nuts and chocolate
5. Buy wine with real corks - not a single tree is cut down in their production and it is one of the most environmentally-friendly industries possible. The
Natural Cork Quality Standard website has more information and guidance.
6. Try to buy food and drink packaged in materials that can be recycled in your area, such as paper and glass and avoid disposable items on the Christmas table such as paper serviettes.
7. Compost vegetable leftovers – try vermiculture
8. Use 100% recycled aluminum foil or baking paper for Christmas cakes


Christmas Trees, decorations, cards & wrapping paper
1. If you buy a real Christmas tree, check that it has the FSC (Forest Stewardship Council) logo, which guarantees it has been sustainably farmed.
2. Buy a small pot grown tree and plant it out after Christmas.
3. Buy LED Christmas lights which, as well as lasting longer than conventional lights, use can 80% less energy.
4. Solar powered Christmas lights are also a great alternative - they can be bought in a number of online shops now, just search for them in Google.
5. Use old cards to make gift tags.
6. Send an E-card.
7. Wrapping paper is often treated, colored and sometimes covered in glitter which isn't easy to recycle - choose cards and wrapping which contain recycled paper.
8. Check to see if your community recycles real trees.
9. Recycle cards and wrapping paper.


May the spirit of Christmas bring you peace,


The gladness of Christmas give you hope,


The warmth of Christmas grant you love.


Until next time...become the change you imagine.

Sunday, November 23, 2008

Giving thanks for: water.

Thanksgiving is just a few days away and millions of people in the U.S. will be busy planning their Thanksgiving feasts with little thought to their water. Water is absolutely essential to the human body’s survival, yet this important resource is taken for granted by most people in developed nations.

Right now, approximately one billion people on this planet do not have access to clean drinking water. They must take water from polluted rivers and streams, contaminated water holes, and sometimes filthy mud puddles. Here are some of the facts:
  • Each year more than five million people die from water-related disease.
  • 30 % of water-related deaths are due to diarrhea.
  • 84 % of water-related deaths are in children ages 0 – 14.
  • 98 % of water-related deaths occur in the developing world.
  • Less than 1% of the world's fresh water (or about 0.007% of all water on earth) is readily accessible for direct human use.
  • A person can live weeks without food, but only days without water.
  • A person needs 4 to 5 gallons of water per day to survive.
  • The average American individual uses 100 to 176 gallons of water at home each day.
  • The average African family uses about 5 gallons of water each day.
  • 90 % of all deaths caused by diarrheal diseases are children under 5 years of age, mostly in developing countries.
One of the UN Millennium Development Goals of 2000 is to "Reduce by half, by 2015, the proportion of people without sustainable access to safe drinking water." The World Summit on Sustainable Development, Plan of Implementation (2002) states "... we agree to halve, by the year 2015, the proportion of people who are unable to reach or to afford safe drinking water (as outlined in the Millennium Declaration) and the proportion of people who do not have access to basic sanitation." Clean water is a global concern.

Many organizations are working diligently on the issue of clean water. Among them are:
Clean Water Action: an organization of 1.2 million members working to empower people to take action to protect America's waters, and build healthy communities.
National Resources Defense Council: Founded in 1970, its mission is to safeguard the Earth: its people, its plants and animals and the natural systems on which all life depends.
WaterAid works towards achieving its vision of a world where everyone has access to safe water and sanitation.
GLOBAL WATER was founded in 1982 by former U.S. Ambassador John McDonald and Dr. Peter Bourne to help save the lives of people in developing countries that are lost due to unclean water.

charity:water is relatively new on the scene but has become a powerhouse non-profit dedicated to bringing clean and safe drinking water to people in developing nations. Founder Scott Harrison started charity:water a little over two years ago and, as of this posting, has raised over $7 million and completed 890 projects serving over 400,000 people in some of the poorest places on earth. Private donors, foundations, and sponsors cover the cost of running the organization so that 100% of all donations will fund direct costs associated with the construction and maintenance of freshwater projects. This includes fuel for the drill rig, cement for the casing of wells and community training programs.
There are opportunities galore to help these organizations in their quest to provide clean water for all. This holiday season give the gift of life: clean water.
Until next time...become the change you imagine.

Saturday, October 25, 2008

The High Cost of Progress


We have become a world dependent on modern conveniences. No doubt this is in response to our fast-paced, stress-filled lifestyles. There simply is no time to do things the "old-fashioned way". We have become prepackaged, plastic-wrapped, instant-gratification-seeking humans. Some would call this progress. What makes all this progress possible?

Chemicals. Lots and lots of chemicals.

Worldwide chemical production increased by 3.1% in 2007. In 1997 the chemical made in the largest quantity was sulfuric acid or hydrogen sulfate (H2SO4). In the US, about 40 million tons were produced that year.

In its pure form, sulfuric acid is an oily liquid, also known as oil of vitriol. Pure sulfuric acid is very dangerous because it reacts quickly with water, releasing a large amount of heat. Sulfuric acid is usually sold in a dilute solution, which is much easier to work with. Sulfuric acid is used in a wide variety of processes in almost every major industry. About 65% of it is used to make phosphate fertilizers. It is also important in the manufacture of explosives, dyes, paper, glue, and lead-acid batteries. But sulfuric acid is only one of many we encounter in our everyday lives.

According to OSHA (Occupational Safety & Health Administration) 1,3-Butadiene ranks 36th in the most produced chemicals in the United States. Three billion pounds per year are produced in the United States and 12 billion globally. 1,3-Butadiene is produced through the processing of petroleum and is mainly used in the production of synthetic rubber, but is also found in smaller amounts in plastics and fuel. Exposure to 1,3-Butadiene mainly occurs in the workplace, including the following industries: synthetic elastomer (rubber and latex) production, petroleum refining, secondary lead smelting, water treatment, agricultural fungicides, production of raw material for nylon, and the use of fossil fuels. Exposure can also occur from automobile exhaust; polluted air and water near chemical, plastic or rubber facilities; cigarette smoke; and ingestion of foods that are contaminated from plastic or rubber containers.

Acute low exposures to 1,3-Butadiene may cause irritation to the eyes, throat, nose, and lungs. Frostbite may also occur with skin exposure. Acute high exposures may cause damage to the central nervous system or cause symptoms such as distorted blurred vision, vertigo, general tiredness, decreased blood pressure, headache, nausea, decreased pulse rate, and fainting.
Phthalates: This chemical is stored in the body fat where it can damage the kidneys, liver and reproductive organs, especially the developing sex organs in males. These are especially dangerous to pregnant women’s fetuses. It can also disrupt hormonal processes and increases breast cancer risk. These chemicals are widely used in beauty products such as lipsticks, hair sprays, perfume and nail polishes.
Di-2-ethylhexyl phthalate (DEHP). The U.S. Department of Health and Human Services has determined that DEHP may reasonably be anticipated to be a carcinogen. (Ref. 5.8) IARC designated DEHP to Group 2B (possibly carcinogenic to humans) (Ref. 5.9).

DEHP is principally used as a plasticizer in the production of polyvinyl chloride (PVC) and vinyl chloride resins. Estimates are that at least 95% of the DEHP produced ends up in these uses. PVC is flexible and is used in many common items such as toys, vinyl upholstery, shower curtains, adhesives, coatings, and as components of paper and paperboard. PVC is also used to produce disposable medical examination and surgical gloves, the flexible tubing used to administer parenteral solutions, and the tubing used in hemodialysis treatment. Non-plasticizer uses include the use of DEHP as a solvent in erasable ink; as an acaricide in orchards; as an inert ingredient in pesticide products, cosmetics, and vacuum pump oil; as a component of dielectric fluids in electrical capacitors; to detect leaks in respirators; and to test air filtration systems. DEHP is a ubiquitous environmental contaminant. The principal route of human exposure to DEHP is ingestion of contaminated food, especially fish, seafood, or fatty foods, with an estimated daily dose of about 0.25 mg. The highest exposures to DEHP result from medical procedures such as blood transfusions or hemodialysis, during which DEHP may leach from plastic equipment into biological fluids. Workers in industries manufacturing or using DEHP plasticizer may be frequently exposed to above average levels of this compound. (Ref. 5.8)

Sodium Laurel or (Lauryl) Sulfate (SLS) / Sodium Laureth Sulfate (SLES): This harsh detergent is found in car washes, engine degreasers, and garage floor cleaners as well as in over 90% of the personal care products. It is used for its foaming action. It causes eye irritations, skin rashes and allergic reactions. SLS breaks down the skin’s moisture barrier and easily penetrates the skin allowing other chemicals to easily penetrate the skin as well. When combined with other chemicals, SLS can be transformed into “nitrosamines”, a potent class of carcinogens. The American Journal of Toxicology states that SLS stays in the body up to 5 days. Sodium Lauryl Sulfate is frequently disguised in pseudo-natural personal care products as “comes from coconut”. It is believed to cause hair loss and scalp irritation similar to dandruff.
MANUFACTURERS MATERIAL SAFETY DATA SHEET ON SODIUM LAURYL SULPHATE
Ingredients: SULPHURIC ACID, MONODODECYL ESTER, SODIUM SALT; (SODIUM LAURYL SULPHATE) Ingredient Sequence Number: 01
Unusual Fire And Explosion Hazards: EMITS TOXIC FUMES ON THERMAL DECOMPOSITION
Health Hazard Data
Route Of Entry - Inhalation: YES
Route Of Entry - Skin: YES
Route Of Entry - Ingestion: YES
Health Hazard Acute And Chronic: ACUTE: CAUSES MILD IRRITATION ON CONTACT WITH SKIN, EYES OR MUCOUS MEMBRANES. SKIN CONTACT COULD CAUSE IRRITATION OR ALLERGIC REACTION. MODERATELY TOXIC BY INGESTION.
CHRONIC: TESTS ON LAB ANIMALS INDICATE MATERIAL MAY CAUSE MUTAGENIC EFFECTS
Emergency/First Aid Procedure:
EYES: FLUSH THOROUGHLY WITH WATER FOR AT LEAST 15 MINUTES
SKIN: WASH THOROUGHLY WITH SOAP & WATER.
INHALATION: REMOVE TO FRESH AIR.
INGESTION: IF STILL CONSCIOUS, INDUCE VOMITING.
GET MEDICAL ASSISTANCE FOR ALL CASES OF EXPOSURE
Precautions for Safe Handling and Use
KEEP CONTAINER CLOSED. STORE AT CONTROLLED ROOM TEMPERATURE. DO NOT BREATHE DUST. DO NOT GET IN EYES, ON SKIN, ON CLOTHING. DO NOT TAKE INTERNALLY.
Respiratory Protection: NIOSH/MSHA APPROVED RESPIRATOR APPROPRIATE FOR EXPOSURE OF CONCERN (FP N)
Ventilation: MATERIAL SHOULD BE HANDLED OR TRANSFERRED ONLY IN AN APPROVED FUME HOOD OR W/ADEQUATE VENTILATION.
Protective Gloves: NEOPRENE, PVC OR EQUIVALENT GLOVES.
Eye Protection: ANSI APPROVED CHEMICAL WORKERS GOGGLES (FP N).
Other Protective Equipment: EYE WASH & SAFETY EQUIPMENT SHOULD BE READILY AVAILABLE.
Work Hygienic Practices: WASH THOROUGHLY AFTER HANDLING.
Supplementary Safety & Health Data: NONE SPECIFIED BY MANUFACTURER.
Label Required: YES
Technical Review Date: 17MAY95
Label Date: 17MAY95
Label Status: M
Common Name: SODIUM LAURYL SULPHATE, DX2495
Chronic Hazard: YES
Signal Word: WARNING!
Acute Health Hazard: Moderate
Contact Hazard: Moderate
Fire Hazard: None
Reactivity Hazard: None
Special Hazard Precautions:
ACUTE: CAUSES MILD IRRITATION ON CONTACT WITH SKIN, EYES OR MUCOUS MEMBRANES. SKIN CONTACT COULD CAUSE ALLERGIC REACTION.
MODERATELY TOXIC BY INGESTION.
CHRONIC: TESTS ON LAB ANIMALS INDICATE MATERIAL MAY CAUSE MUTAGENIC EFFECTS.
Protect Eye: YES
Protect Skin: YES
Protect Respiratory: YES
Signs and Symptoms of Acute Overexposure: May cause skin irritation. May cause burns to eyes.
Signs and Symptoms of Chronic overexposure: Prolonged skin contact my cause dermatitis and skin sensitization. May cause eye burns.
Medical Conditions Generally Aggravated by Exposure: Sensitive skin.
Ingestion: Relative to other materials, as single dose of this product is rarely toxic by ingestion. Irritation of the mouth, pharynx, esophagus and stomach can develop following ingestion.

A Material Safety Data Sheet (MSDS) is a fact sheet developed by manufacturers describing the chemical properties of a product. Material Safety Data Sheets include brand-specific information such as physical data (solid, liquid, color, melting point, flash point, etc.), health effects, first aid, reactivity, storage, handling, disposal, personal protection and spill/leak procedures. As required by the Occupational Health and Safety Administration (OSHA), the target audience for information in a MSDS is the occupation worker who may be exposed to chemicals at work. However, much of the information is also relevant to consumers.


MCS is a condition medical science began to recognize in the 1950’s. At that time it was
exceedingly rare and initially had no agreed-upon name. Its name implies the presence of
synthetic chemicals. In 2003 approximately 80,000 synthetic chemicals existed which had
not yet been invented in 1950. DDT, a biological warfare agent declassified for
agricultural and garden pesticide use, was the most widely used toxic chemical in 1950. From
1960 to 2003, synthetic chemical production rose from approximately 10 billion pounds per year to an estimated annual release of about 35 billion pounds into soil, air and water in the US alone. Of these only about 600 are known to be carcinogenic, neuro-toxic and/or teratogenic because the rest have never been tested for safety.

By 1999 MCS was integrated into mainstream medical research and supported by animal
and human experimental investigations, theoretical explanation, therapeutic interventions,
and some statistical and epidemiological data. Below is a list of the signs and symptoms commonly observed with MCS according to the research done by the University of Toronto published in the Archives of Environmental Health , September 2001.

Central Nervous System
Increased sense of smell, problems with concentration, fatigue, confusion, headache,
temporary memory loss, dizziness, sleep disorders (some people can’t sleep, others sleep
14 hours every night), anxiety, hyperactivity, and generalized sense of disorientation and
confusion (following exposure) known as “brainfog”, a term coined by a famous MCS patient, the Chief Librarian of the United States Library of Congress (he was a patient of Dr. Randolph’s), intolerance to bright light and to heat and cold.
Musculoskeletal Symptoms
Joint pain, backaches, muscle spasms, swollen joints or limbs, muscle twitching, and
severe muscle weakness.
Respiratory System Symptoms
Frequent colds or bronchitis, asthma, heavy chest, shortness of breath.
Hematological System
High or low platelets (depending on status of immune function), easily bruised, anemia or
leukemia.
Genitourinary Symptoms
Water retention, frequent urination and urgency, inability to void, chronic infections of
urinary tract, enuresis, infertility.
Gastrointestinal Tract Symptoms
Nausea, diarrhea, bloating, constipation or all of these in rapid succession, often followed
by vomiting.
Cardiovascular Symptoms
Rapid heartbeat, irregular beat, hypertension, severe flushing of the face (sometimes
involving the whole upper body) when exposed to an offending chemical or reduced
oxygen supply), tingling in hands and feet.
Ear, Nose and Throat Symptoms
Chronic stuffiness and runny nose, earaches, frequent ear infections, watery and itchy
eyes, frequent sinus infections, intolerance to noise.
Dermatological Symptoms
Rough skin, sores, generalized itching, intolerance to certain fabrics.

It is important to note that MCS patients may have many of these symptoms at the same
time, not necessarily in the same order or combination, or progressing to the same
severity level. This makes them such a challenge for doctors not trained in environmental
medicine who attempt to treat all these many symptoms traditionally: one at a time, or
refer the patient to a psychiatrist – the doctor of last resort. Of course, each of these
symptoms could also, when presented in isolation and without a history of chemical
exposure at home or at work, be responsive to standard medical intervention. In the final
analysis, the history and the multiplicity of symptoms should alert the doctor to the
possibility of environmental illness.

I will be the first to agree that not all chemicals are villians. However, there is definitely a lack of sufficient testing before products are released, and insufficient labeling on products that have not been adequately tested. This is most prevalent with fragrances and fragranced products. There does seem to be a correlation between increased chemical production/use and increased health problems.

Once considered a minor ailment affecting only a small portion of the population, asthma is now the most common chronic disorder of childhood, and affects an estimated 6.2 million children under the age of 18. The fact that asthma runs in families suggests that genetic factors play an important role in the development of the disease, however, environmental factors also contribute to the disease process.

Although recent studies indicate that the number of autism cases is increasing dramatically each year, the causes of this disorder are not well understood. Twin and family studies suggest an underlying genetic vulnerability to autism, and a growing area of research indicates that the disease may be caused by an interaction between genetic and environmental factors. One hypothesis is that the disease may be triggered during early fetal development, and that environmental exposures during pregnancy could cause or contribute to the disorder.

According to the American Cancer Society, this chronic disease is the second leading cause of death in the U.S. with half of all men and one-third of all women developing some form of cancer during their lifetimes.

Research has shown that exposure to environmental pollutants may pose the greatest threat to reproductive health. Exposure to lead is associated with reduced fertility in both men and women, while mercury exposure has been linked to birth defects and neurological disorders. A growing body of evidence suggests that exposure to endocrine disruptors, chemicals that appear to disrupt hormonal activity in humans and animals, may contribute to problems with fertility, pregnancy, and other aspects of reproduction. (From 1980-2005 there was a 41% increase in thyroid cancer in the U.S.)

Many immunotoxicologists say that exposures to certain chemicals can have a significant effect on immune function. Studies have shown that chemical exposures can affect immunity in two major ways: by causing hypersensitivity reactions, including allergy, which can be harmful to organs and tissues, and autoimmunity, in which immune cells attack self; or by causing immunosuppression, a reduction in the responses and activities of the immune system.

After all is said and done, we are left with an overwhelming amount of information about chemicals and their effects. As conscious consumers and concerned humans, we should educate ourselves as much as possible and limit our exposure to synthetic chemicals whenever possible.

Perhaps the answer is to pursue a simpler life.

Until next time...become the change you imagine.

Sunday, October 5, 2008

What makes a company "green"?

According to Co-op America, “Green businesses operate in ways that solve, rather than cause, both environmental and social problems. These businesses adopt principles, policies, and practices that improve the quality of life for their customers, their employees, communities, and the environment.”

Companies like Whole Foods, the first major U.S. corporation to purchase enough wind-energy credits to offset 100 percent of its electricity use, and GE, whose sales of its Ecomagination products topped $12 billion in 2006, are considered "green". Tesla's Roadster—the hybrid for the environmentally conscious adrenaline junkie—rips from 0 to 60 miles per hour in four seconds without a puff of carbon-dioxide pollution. SC Johnson's innovative Greenlist process is a classification system that evaluates the impact of thousands of raw materials on human and environmental health.

And then there is Sharp.

As a winner of the 2007 Evergreen Award (in the Technologies and Electronics industry category) Sharp is reducing the negative environmental impacts of their production facilities, and is working to “lead the way into an era of clean energy” by expanding the use of solar power. Sharp has been in the forefront of alternative energy development since 1959 when it began researching solar cells. Mass production first began in 1963, and Sharp is now the world’s largest photovoltaic module and cell manufacturer. In July 2008 Sharp announced it would build the world's largest solar cell plant in Sakai, western Japan, by March 2010, along with an advanced liquid crystal display (LCD) panel plant.

The U.S. Environmental Protection Agency awarded Sharp its "SmartWay Excellence Award" for conserving energy and lowering greenhouse gas emissions from transportation and freight activities. Sharp was one of the first members of the SmartWay Transport Partnership, which was created by the EPA in 2004 as a voluntary alliance that establishes incentives for fuel efficiency improvements and reductions in greenhouse gas emissions.

Sharp has been in the forefront of alternative energy development since 1959 when it began researching solar cells. Mass production first began in 1963, and Sharp is now the world’s largest photovoltaic module and cell manufacturer. In July 2008 Sharp announced it would build the world's largest solar cell plant in Sakai, western Japan, by March 2010, along with an advanced liquid crystal display (LCD) panel plant.

There's “green” and then there's "super green".

Sharp has deployed a “Super Green Strategy” that aims to achieve the highest level of environmental consciousness in all corporate activities. This has resulted in such successes as plant-based resin paint, converting 10 factories to “super green” factories, achieving development goals for “super green” products and devices (for the last three years in a row), making all factories world-wide “green” factories, and developing a nation-wide environmental education program for elementary schools in Japan.

In 1997 Sharp established its Environmental Protection Group. The group has seven important elements:
1. Super Green Management
a. continuously making efforts to strengthen environmental sustainability management
b. raising employees' environmental awareness by building an Integrated Management System
2. Super Green Technologies
a. developing unique environmental technologies that contribute to environmental conservation
b. reducing environmental impact during production
c. developing superior technologies as an essential factor in the performance of products and devices
3. Super Green Products and Devices
a. establishing increasingly higher objectives with the goal of continuously improving the environmental performance of products and devices
b. increasing the percentage of net sales accounted for by Green Seal Products, Super Green Products, Green Devices, and Super Green Devices
4. Super Green Factories
a. certifying a factory with a high level of environmental consciousness as a Green Factory (GF), and a factory with an extremely high level of environmental consciousness as a Super Green Factory (SGF)
b. achieving medium-term plan to convert all domestic and overseas Sharp Group production sites into Green Factories or higher (2007)
5. Super Green Recycling
a. recycling used products effectively
b. recycling products that have reached the end of their service life based on three concepts:
i. improve the recycling rate and aim for zero landfill disposal
ii. improve the efficiency of the recycling system to reduce recycling costs
iii. incorporate recycling technologies into the development and design of products
6. Environmentally Conscious Logistics
a. creating a system to accurately assess environmental impacts in distribution
b. promoting initiatives to optimize transport methods and load efficiency
c. setting a goal of slashing annual CO2 emissions per sales unit by at least 1%
7. Environmental Communication
a. disclosing environmental information through exhibitions and various media, including Environmental and Social Reports, websites, and newspaper ads
b. promoting dialogue on environmental topics with local communities by sponsoring various events and holding factory tours

An excellent example of a Super Green factory is the Kameyama plant. The plant uses a variety of technologies to control the amount discharged then reuses and recycles as much as possible, thereby achieving zero discharge to landfill. (Sharp is already achieving zero discharge to landfill at all its domestic production sites.)

Through construction of a closed system that recovers and reuses all the wastewater from manufacturing processes (the largest wastewater recycling system in the industry) 28,300 tons per day of water used in manufacturing processes at the Kameyama plant is completely purified.
A photovoltaic power system covering a total area equal to three baseball stadiums, a 1,000 kW fuel cell system, and a cogeneration system (the largest of their kind in Japan), comprise an impressive array of alternative energy sources. Creating energy, reducing CO2 emissions, and reducing environmental impact are all accomplished with this integrated energy strategy.

The ISO 14000 environmental management standards exist to help organizations minimize how their operations negatively affect the environment (cause adverse changes to air, water, or land) and comply with applicable laws and regulations. ISO 14001 is the international specification for an environmental management system (EMS) and specifies requirements for establishing an environmental policy, determining environmental aspects and impacts of products/activities/services, planning environmental objectives and measurable targets, implementation and operation of programs to meet objectives and targets, checking and corrective action, and management review.

In keeping with their environmental policy, all Sharp plants worldwide are now ISO 14001 certified. In 2002 Sharp introduced its own Environmental Management System adding 49 additional control points to supplement ISO standards.

Sharp’s focus on building a sustainable society through environmentally-conscious policies is reflected in their expanding use of solar energy, environmentally-conscious product design, and reduction of negative environmental impacts in production facilities. A model of environmental and social responsibility, Sharp has raised the bar on standards for the rest of the business world.

Until next time...become the change you imagine.